5 Creative Social Media Campaign Ideas for Christmas

Summer is unfortunately over. Boo Hoo. Here in the UK, it’s been one of the best we’ve had for a long time and whilst we soak up the last of the September sun, it’s also time to start thinking about your Christmas Social Media Campaigns!

Here are our top 5 ideas for social media campaigns you can run in the lead up to Christmas. Each is a great way to increase your fan base, drive traffic to your website, build brand awareness, build your email or mailing list, gather data and drive those Christmas sales!

1) Advent Calendar

Advent CalanderWe’ve delivered a few of these campaigns for clients so far and they’re great for encouraging repeat visits to your Facebook page and reinforcing your brand in the mind of your potential customers.

Each day there’s the opportunity to give away a new product, discount code or interesting fact.

Expected results are from 6000 new likes + increase in engagement of 500%+!

Estimated time to build App: 2 – 3 weeks

 

2) Pick your gift under the tree

PRESENTS_2Visitors to your Facebook page can chose a gift from under a virtual Christmas tree for a chance to win a prize.

Entrants get a one in ten chance of winning a prize, and those who don’t win are given the chance to enter the major prize draw, optimising conversions.

Users who share the app are given a greater chance of winning the major prize, via a system built to track referrals over Facebook, Twitter and email.

Estimated time to build App: min 3 weeks

 

3) Pull My Cracker

CRACKER_2Here’s an app to really get into the Christmas spirit and involve your friends too!

Simply pull (click) the cracker to see if you win a prize or get a cheesy joke. Here’s one of our favourites; Why couldn’t the skeleton go to the Christmas party? He had no body to go with.

Estimated time to build App: 2 weeks

 

 

4) Catch the Christmas Elf!

ELF_FinalWith this Christmas competition, we challenge users to catch our Christmas Elf, hiding somewhere in Toy Town!

To enter this ‘Where’s Wally’-esq competition all you have to do is find and click on the Elf.

Then, depending on what you require from the campaign, the App can do two things;

A) EITHER, generate a pop-up, congratulating users for finding the elf and prompting them to enter their details to be entered into the prize draw. At this point, you could offer them a voucher for entering too!

B) OR, once clicked users can be taken to a webpage of your choice. Here they will find the answer to a question they need to be entered into the competition! This is an extra step but it’s sure to drive valuable traffic to your website.

Estimated time to build App: 2 weeks

 

5) Christmas Photo and/or Video Competition

Capture ChristmasWhile this classic Facebook Competition which can be used ANY time of the year, Christmas is the perfect time to cash in on the festive spirit.

Create a viral effect, driving new exposure to your brand by inviting people to upload pictures or videos and other users to vote on the entries.

How about “Best decorated Christmas tree”, “Best arranged Christmas table”, “Best holiday memory” or “Most creative Snowman” (not applicable to all countries). Or in the video case “Best Christmas song” or “Best Santa Claus interpretation”.

Make sure to offer something really attractive as the prize as this form of competition requires extra effort from your fans than just filling in a form.

Estimated time to build App: 2 weeks

Have you seen any other great ideas or examples of excellent Christmas social media marketing campaigns you’d like to share?

If you want to run a creative Social Media Campaign this Christmas, contact our team now* to discuss your requirements.

* Please note for Digital Visitor to deliver any of the campaigns above will require 3 months end-to-end  campaign management including App build. If you would like us to manage your Christmas 2013 campaign,  make sure you are booked in by the end of September.

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9 thoughts on “5 Creative Social Media Campaign Ideas for Christmas

  1. May be interested in the above for different clients but would appreciate if you could provide rough pricing for the different options

    Thanks

    • Hi Jack. Thanks for getting in touch. One of our team members will be in touch shortly with more information. Best, Team DV

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