Having a social media presence is critical in gaining authority and improving your search engine ranking. There are many factors involved in search engine optimisation, but one of the most significant is social media. Search engines want you to be relevant to the terms users are searching for, they want your content to be high quality, but most importantly they want you to be popular. Popularity indicates trustworthiness and relevance – and you can boost your popularity substantially through social channels.
This month, Facebook announced that as of 5th November 2014 the practise of like-gating competitions will no longer be allowed. So what is ‘like-gating’ and how will this affect the way Facebook campaigns are run in future?
Like-gating involves creating a virtual barrier so that users have to ‘like’ your Page in order to view selected content on it. Facebook competitions are one of the most popular uses for like-gating, as the added incentive provided by a prize draw is a very effective way of boosting numbers.
Encouraging lots of likes this way allows a company to increase its fan base (and audience for Facebook posts) by 100s or 1000s in a comparatively short space of time. But in a couple of months from now, the way this is achieved will change. Continue reading
Los Angeles tourist board has just succeeded in doubling organic social media impressions for its #LAstory campaign to 25 million with the help of 15 Instagram influencers – so what are influencers and how can your digital marketing strategy benefit from their input?
If you’re planning a social media campaign, you’ll want to ensure the key messages and calls to action reach as many members of your target audience as possible. One of the most effective ways of doing this involves tapping into the audience an influential blogger or user of Facebook, Twitter, Instagram, Google Plus (or any other social media channel) has already built up in a relevant field. They’ve effectively done the hard work, so you don’t have to.
Digital Visitor has established a LinkedIn group for discussing all things social media related – are you a member of Strategic Social Media Marketing yet?
If not, then you can send us a request at the click of a button. It’s quick and easy to join… and as you’re about to find out, being a member can benefit you and your business in all sorts of different ways:
Our second ever Social Media Campaign of the Week is Digital Visitor’s very own ‘Minute Millionaire’ for IHG Rewards Club, the world’s first – and largest – hotel loyalty programme.
We’ve created a very special multilingual (English and German) game and micro site that challenges users to spend 1 million points in under a minute.
- Maybe you want to fly to Bangkok… that’ll be 259,000 points.
- How about a helicopter ride over London? 111,000 points with 630,000 still left to spend!