1. Campaign of the Week – #mealforameal

    Sheri picOnce a week, we pick a social media campaign that really stands out – either because of the cause it promotes, its creativity, success or a combo of all three!

    This week, we’ve chosen the #mealforameal campaign, a collaboration between Virgin Media Australia and OzHarvest.

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  2. Working with Social Media Influencers

    Los Angeles tourist board has just succeeded in doubling organic social media impressions for its #LAstory campaign to 25 million with the help of 15 Instagram influencers – so what are influencers and how can your digital marketing strategy benefit from their input?

    Influencers

    If you’re planning a social media campaign, you’ll want to ensure the key messages and calls to action reach as many members of your target audience as possible. One of the most effective ways of doing this involves tapping into the audience an influential blogger or user of Facebook, Twitter, Instagram, Google Plus (or any other social media channel) has already built up in a relevant field. They’ve effectively done the hard work, so you don’t have to.

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  3. 5 Reasons to Join our Group on LinkedIn

    Digital Visitor has established a LinkedIn group for discussing all things social media related – are you a member of Strategic Social Media Marketing yet?

    If not, then you can send us a request at the click of a button. It’s quick and easy to join… and as you’re about to find out, being a member can benefit you and your business in all sorts of different ways:

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  4. Campaign of the Week – ‘Minute Millionaire’

    IHG Minute MillionaireOur second ever Social Media Campaign of the Week is Digital Visitor’s very own ‘Minute Millionaire’ for IHG Rewards Club, the world’s first – and largest – hotel loyalty programme.

    We’ve created a very special multilingual (English and German) game and micro site that challenges users to spend 1 million points in under a minute.

    • Maybe you want to fly to Bangkok… that’ll be 259,000 points.
    • How about a helicopter ride over London? 111,000 points with 630,000 still left to spend!

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  5. Guide to Google Plus, Part 3: Interacting with Others

    Part 3 of 5Having completed both Step 1 and Step 2 of Digital Visitor’s Guide to Google Plus, you’ll have G+ profile and various circles filled with people you’re following because they post interesting content. Now you’re ready to progress on to Step 3 – Interacting with Others.

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  6. Google Plus Facts & Figures

    Google+ is an interesting and often underestimated social network. A lot of businesses use social media marketing to generate higher inbound leads and a higher conversion rate. But G+ has an additional benefit… it can boost your SEO profile. You may have noticed that with some search terms, Google Plus profiles will come up before any other link from any other social media platform. Here are some interesting facts about Google+:

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