On Holiday Group to gather customer reviews on their websites
On Holiday Group will shortly be launching a social media application to allow their customers to upload reviews on their websites.
Initially, the review feature will be introduced on the groups' holiday specialists brand, Holiday Nights.
Customers will be encouraged to upload photos, videos and text reviews of their holiday experiences on their website www.holidaynights.co.uk, providing potential customers with the peer generated content they seek before making a purchasing decision.
Provided by social media innovators Digital Visitor, the Visitor Review application will be branded to match the design of Holiday Nights' website to allow for a seamless visitor journey.
With over 60 years' experience in the travel business, On Holiday Group strive to create cheaper, more flexible holidays for their customers by offering great accommodation at the best prices, with the flexibility and low prices provided by offering ALL the UK's leading low cost carriers and charter operators within one site.
Holiday Nights is one of the UK's leading and largest hotel booking sites who aim to negotiate the lowest possible prices on a wide range of quality hotels and apartments in all the main beach holiday destinations across the Mediterranean. Their experienced customer service and agent support teams have allowed them to gain a high reputation in the industry for friendliness, efficiency and the highest levels of customer satisfaction.
On Holiday Group's MD Steve Endacott said;
"Peer reviews are more and more so becoming an important part of people's decision making process when deciding where they want to go on holiday. We are excited to be working with Digital Visitor to gather an expansive collection of photos, videos and text reviews of the holiday experiences we offer".
"By providing holiday makers with the kind of information they are really looking for, we hope to be able to help our online visitors visualise their holiday whilst giving them the confidence and trust to book with us".
Anthony Rawlins, Managing Director of Digital Visitor, adds:
"On Holiday Group are one of the largest holiday providers in the UK and specialise in delivering a high volume of cost effective holidays. They completely understand the importance of user generated reviews and we are delighted that they have chosen to work with Digital Visitor as they aim to gather their own large library of reviews and media content".
The review application will be launching on their website in May 2011.
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