The Benefits of User Generated Content
User generated content can be the highest impact web 2.0
enhancement available for your website. Highly cost-effective and very quick and easy to
set-up, you can encourage and enable your own online visitors to enhance your
marketing, increase your site's retention, bookings, enquiries, repeat visits
and browsing time.
By allowing your online visitors to upload their own testimonials, reviews and experiences to your website this breeds loyalty and significantly enhances the interactivity of your site for online visitors.
6 great benefits of user-generated content (UGC)
1. User generated content greatly increases the rich media
content of your website and provides regularly updated information. Rich
media content includes video and photos. Many of our clients have problems
gathering up-to-date seasonal content for their websites, however user
generated content is a great source of recent information that will enhance the
aesthetics of your website and the online visitor experience.
2. An increase in rich media content and the regularity at which
information is added to a website has positive effects on the search engine
optimisation of the website thus increasing the page ranking of the website
in search engines.
3. User generated content can provide a trustworthy and personal
source of information about an experience or venue. A recent study has revealed
that holidaymakers are now booking trips based on online travel reviews rather
than glossy publications. Reviews written by the general public on independent
websites, search results on Google and word of mouth advice from family,
friends and colleagues are more influential than brochures, advertising, media
reviews and advice from travel agents when it comes to booking holidays. Read more...
4. User generated content greatly increase the interactivity of a website
that in turn can increase the online retention of your website visitors. UGC
can contribute to increased browsing time on your
website and in turn, a higher level of bookings and enquiries.
5. By offering online visitors a higher level of
attractive content and interactivity with your website, this can increase
your online visitor loyaltythus resulting in higher number of repeat
visits. User generated content can really turn your website into more of an online
community. Read more about how you can build your own online social network.
6. User generated content can provide an
excellent avenue for data capture from your online visitors.
Why not set up your own Social Media solution and start
gathering user generated content from your online visitors to enhance your
marketing?
Call us on +44(0)1179 055 195 or email info@digitalvisitor.com to find out more...
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