Social Broadcast
With 800 million people on Facebook, 200 million on Twitter & 100 million on LinkedIn, today’s brands must connect with consumers on these channels.
Social Broadcast is not an individual application as such; but rather it is a feature embedded into ALL of our applications to enable organisations to really make the most of the valuable, inspiring content that is uploaded to your website.
Social Broadcast will ensure that content uploaded is shared with as many relevant social media channels as possible, building awareness and most importantly driving more traffic back to your website.
To explain better, we first need to share with you our philosophy on social media....
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In
summary, we believe that your website should be the HUB of all your social
media activity.
Your website is where you should gather content such as photos and videos, and encourage discussions about your products and services for a few reasons, mainly;
1) You own your website – not Facebook, not Twitter – and it’s got all your own branding and key messages
2) It will provide many significant benefits including inspiring content which will not only help to increase conversions, but will also improve your rankings on search engines, driving more organic traffic to your website
With 1 billion or so people on social networking sites around the globe, it would be unwise for any organisation to ignore the huge marketing potential available on these sites, so it is also very important for brands to connect with customers on these channels, and then drive them back to your website where they can convert.
Get the most out of your content
Social Broadcast means that your contributors, in just one click, can quickly and easily share YOUR products and services to hundreds of friends on Facebook and followers on Twitter (and across many more sites), putting these potential new customers just a click away from your products and services pages, and exposing your brand to huge new audiences.
"People share, read and generally engage more with any type of content when it's surfaced through friends and people they know and trust". Malorie Lucich, Facebook Spokesperson
So you’ve got your company Facebook page....now what?
We know that one of the biggest challenges facing brands today is creating inspiring and interesting content for their social profiles. Having a Facebook page and Twitter feed — and updating it a few times a week —simply isn’t enough to drive sales or develop relationships.
Moreover, content in these environments decays quickly. So if you want to capture the attention of people on social networks, you need frequent, rich, and relevant updates.
Social broadcast will help you to do this! Here’s how;
- We can create an automatic RSS feed, so that any reviews or discussion added to your website can automatically be shared to your company’s social profiles on Facebook and Twitter.
- We can help you grow your community on Facebook by creating a Facebook app, which will mean that when someone interacts on your website, this automatically prompts them to ‘like’ your Facebook page - a great way to grow your community on Facebook.
- “Two way” social broadcast will ensure that any comments added to your Facebook page will also be pulled through to your website, driving additional traffic.
Quite simply, social broadcast will enhance your brands presence on the most popular social media channels now and in the future, and encourage new audiences to visit your website
Some of the benefits
1)
Increase conversions
The sharing of information by a trusted source
increases sales. People buy from people they know, like and trust.
2) Capture new audiences
Broadcasting your brilliant products and services
through your happy customers via their profiles on social networks provides
amazing exposure to new audiences ie their friends.
3)
Drive traffic
We all know quality content drives these social media channels, so why
not share your best reviews, photos, videos and discussions with your Facebook fans and Twitter followers to increase your web traffic.
4) Greatly enhance the reach of your content
With multiple site publish in just one click.
Best features of this application
- Automatic social feed
You can create an automatic feed so that any review added to your website is automatically shared to your company Facebook or Twitter profile - saving you valuable time, and ensuring that your social profiles are always updated.
- One click publishing
Enables your online visitors to publish photos, videos and text to their social profiles on multiple channels - in just one click! - Grow your Facebook community
If your online visitor has authenticated using Facebook, we can set a feature, prompting them to ‘like’ your Facebook page - a great way to grow your community on Facebook! - Two way broadcast
Ensure that any comments added to your Facebook page will also be pulled through to your website, driving additional traffic.
Go to Demo Site...
To find out more about the Social Broadcast solution, please contact us on
+44(0)1179 055 195 or email info@digitalvisitor.com
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