Watch and Follow
"As you’ve noticed, people don’t want to
be sold. What people do want is
news and information about the things they care about".
Larry
Weber, author of 'Marketing to the Social Web'
Today’s consumers are exposed to a mass of information right at their fingertips, so a big challenge for online marketers is to work out how to deliver the most important, relevant information to the correct people.
Furthermore, relevant product information significantly increases conversions. Our Watch and Follow application enables your online visitors to subscribe or follow YOUR services and products they are interested in.
Reviews and ratings, discussions and comments around your products and services are then automatically sent to them providing relevant social content whilst driving repeat visits to your website and building customer loyalty.
People are much more likely to read information they have told you they are interested in, so this provides a powerful form of social CRM.
Some of the benefits
1)
Increase conversions
By keeping potential customers up-to-date on the latest
converstions, reviews, photos and videos of YOUR products THEY are most
interested in.
2) Increase repeat visits and traffic
to your website
Your online visitors who are following or watching your
products and services will be notified when information such as a review or
discussion is added about their chosen interest. This encourages them to return to your
website.
3) Highly targeted
messaging
See what products your potential customers are following/watching
and deliver targeted messages directly to them about relevant promotions or
offers.
4) Enhance trust
By pushing relevant information such as real reviews and discussions to an interested audience.
Best features of this application
- Email updates
Users will be sent daily, weekly or monthly emails detailing any new information (a review, comment or discussion) on the products they are following, driving repeat visits.
- Follow/Watch list
Your online visitors will have a follow/watch list on your website that shows the products and services they are interested in.
Every time they visit your site, they can view their watch list and see any new content added against their interests. This directs them quickly to the products they want to buy from you.
- Data Collection and qualified sales leads
Easy to access data collections enables your site administrator to quickly find out which members are interested in what products for highly targeted future marketing activities.
Go to Demo Site...
To find out more about the Watch and Follow solution, please contact us on
+44(0)1179 055 195 or email info@digitalvisitor.com
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