Marketing Your Video
Below are our top tips on how to market you video to ensure that it is seen by your target audience at minimum cost.
On Your Website
Your website is one of the very
best places for your video. Video provides your online visitors with attractive
and highly informative marketing about your venues, products and services
whenever they want it, anywhere in the world. Video can increase the average
browsing time of online visitors and result in increased bookings, enquiries
and online purchases.
Online video can offer an
excellent competitive advantage for your business, promoting your venue, products
or services in a highly engaging and effective way. Furthermore, rich media
content such as video can increase the page ranking of your website on search
engines such as Google.
Having a video on your website
is however not enough – your video should also be easily visible for your
online visitors, preferably sitting on the homepage of your website. If it is
not possible to play the video from the homepage of your website there should
be a very clear and obvious link to the video from the homepage – either as an
image or bold text direction. Additionally, the link to the video should be
present on every page of your website to draw visitors to the most effective
marketing tool on your site.
Viral and Email Marketing
The main benefit of online video is the ability to send your videos – for free, to anyone in the world via email. Some of the key benefits of sending your video via email are as follows:
- Email is efficient to use – quick to compose and send
- Sent information can be received almost immediately anywhere in the world
- Sending information via email is free
- Email is environmentally friendly
Video Links
Our videos sit in emails as video
links – simple hyperlinks that when clicked, will open the video in a new
window and play automatically. This video link can say whatever you wish within
an email ‘click here to see video’ for example.
Add a Video to Your Email
Signature
We
recommend using video links in all staff email signatures so that every email
you send will contain at least one link to your video.
Email Embedded Video
There are others ways of sending
video in emails such as embedding the video however we would not recommend this
to our clients. This is primarily because this will greatly increase the size
of the email and can significantly increase the chances of the email being
blocked by your potential customers firewalls.
Video Hosting
Video hosting and streaming
ensures that your online audience have access to your video and that it loads
quickly and plays smoothly. Ideally, videos should be hosted on media hosting
servers and not on web hosting servers, which can cause disruption to your
media site and slow down and limit access to your web pages.
I want to
send my video to potential clients - Will having my video hosted help with
that?
By having your video hosted
properly it will become an effective sales tool. You can distribute your video
as easy as passing on a web link and will be able to send e-mails and
newsletters which include your video. Your e-mails will not be blocked or
slowed down by spam blockers or filters, ensuring that your video is seen by
many.
What
problems can I expect if I don’t have my video hosted properly?
Hosting your own video can lead
to a number of issues. If multiple people are either browsing your site or
trying to watch your video and you have it hosted on your own, there is a good
chance the performance of your website will be affected, including your booking
engine.
Why use
our video hosting and streaming services?
Our video hosting services ensure
that your online video is delivered to your audience at its optimum best:
- No downloads or media players required
- Quick loading times and smooth video streaming
- Allows concurrent viewers to watch your videos simultaneously
- High quality playback
- Full screen viewing mode
- Send to a friend option
- Optional monthly statistics package (providing clients with detailed video hosting analysis)
To find out more about our video production services, call us on +44(0)1179 055 195 or email production@digitalvisitor.com
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