EnjoyEngland
We have continued to work closely alongside EnjoyEngland to deliver a co-ordinated approach to integrated user generated content on their website.
The tourist board is using our applications, and has benefited from an influx of reviews and rich media content.
Like VisitBritain, the site is also being fed user generated content from other DMO's using our technology around the UK. This has significantly increased the exposure for destinations and individual tourism providers on a national and international level.
One of the most exciting campaigns launched by the tourist board to generate more user generated content was the 'Enjoy Every Minute' video campaign.
The campaign called on the British public to share how they make the most of one minute in England for a chance to win 10,000 minutes of English Holiday – you may have even seen the TV advertisement that supporting it.
The 'Enjoy Every Minute' campaign required people to submit a video, one minute in length, showing how they make the most of a minute in England, from walking through an especially beautiful bit of countryside, to playing in the mud, to sharing a cup of tea with friends in a tea house, to bungee jumping off the Transporter bridge.
The tourist board used our technology to support the campaign and to gather and showcase all of these one minute videos.
As a particularly emotive media form, video makes a strong impact and can be more inspiring than photos, printed media or virtual tours. By calling on the British public to enter their one minute videos, the campaign not only provides website browsers with stimulating and exciting videos, but it also improves the interactivity of the site by encouraging the public to get involved.
The videos for the 'Enjoy Every Minute' campaign were rated by members of the public and the submitter of the highest rated video received 10,000 minutes of holiday.
"Digital Visitor are a professional company, who are easy to work with." Constandina Milios, Marketing, VisitEngland
Please contact us today to find out more about how our applications and services can benefit your organisation...
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