Channel Management

Product Benefits

  • Keep your audience interested in you!

    Half the job is growing your social audience; the other half is keeping them interested in you!

  • Convert your fans into customers

    Convert your fans and followers into your brand advocates and customers 

  • Improve your customer service

    Ensure timely and relevant responses to improve your social persona and customer service

  • Stay fresh and on trend

    Stay fresh and make sure your profiles are always on trend, consistent and regularly updated

Social media is 24/7 so it’s essential you keep up your end of the conversation if you want to reap the rewards.

Whether you have a single Facebook page or accounts on multiple networks, we can provide on-going channel management – including content creation and regular posting.

Key Features

Explore our Services in more detail

  • Topline Evaluation & Strategy

    Before we can breathe life into your profiles, we need to understand what you’re doing already, who your target audience is and how we can reach them.

    We'll conduct a top-level evaluation of your current activity and will use this insight to develop a mini-strategy for managing your profiles.

  • Profile Optimisation

    We know what it takes to ensure your social profiles are fully optimised to successfully promote your business.

    We'll use tags, hashtags, photos, videos... whatever it takes to ensure your profiles and messages are optimised for maximum effect.

  • Profile Design

    Your social media profiles are an extension of your brand – so they need to look as good as everything else you do.

    We'll create a consistent visual identity for each of your social channels, so all your online activity works together to boost your brand profile and makes the most out of the real estate available on each network.

  • Audience Communication

    We’ll make sure we understand your brand’s tone of voice and key marketing messages in order to deliver the correct communication

    Our team will keep up your end of the conversation and more importantly, ensure that it's on-message and on-brand.

  • Content Creation

    We can create and post a regular stream of content, suited to each of your individual channels.

    From promotional posts to editorial articles, image galleries to bespoke video - we'll create innovative content, ensuring eveything your brand does is likeable, sharable and tweetable

  • Online & Social PR

    Social media is one of the best ways to drive positive advocacy from relevant audiences across the world.

    We will identify and approach relevant influencers that share an audience with your brand, building relationships with them to secure coverage and exposure for your campaign.

  • Customer Service

    More and more customers are choosing social media to contact companies. These conversations are visible to everyone and must be dealt with asap.

    We’ll deliver prompt and polite responses to whatever questions your community poses – minimising negative conversation and maximising positive interaction.

  • Channel Monitoring & Moderation

    Social media is 24/7 so conversations about your brand are going on constantly and all across the world.

    We’ll keep a close eye on your profiles to ensure conversation about your brand is positive, and if it's not, we'll advise appropriately. We'll also gauge which content excites your audience, and create more of it – so we continue to interest and engage

  • Offline Support

    Our main objective is to make your social profiles an extension of your brand and site and integrated with your overall marketing strategy

    We’ll provide expert advice to ensure your offline & online activity works together to help you reach your business objectives.

Read our Case Studies

Still need convincing? Read more about our team's channel management of Affordable Car Hire's Facebook and Twitter profiles.
GO TO CASE STUDY