A clearly defined strategy is the key to success from social media. Not only will it help you understand and measure your objectives, but it will also ensure activity remains on track and continues to drive results.
Our strategies contain all the ingredients required to ensure success, but are simple and effective. Starting with an audit to gauge your presence over the last 12 months, we combine this with a direct competitor analysis to define an optimum strategy just for you.
Insight & AuditThis will include analysis of your social activity to date and opportunities for development and growth.
Before your strategy can be defined, a full audit of your current online presence will be carried out.
Competitor AnalysisWe’ll look at the social activity of your competitors identifying what you can learn from them and more importantly, understanding how you can overtake them.
How does your social media activity measure up against your key competitors? What can you learn from them and what opportunities are available?
Definition & ObjectivesThere is little point focusing your efforts on building current customer loyalty if your overall aim is reaching a new audience; or focusing on product awareness when the rest of your organisation is looking to improve customer service.
An effective strategy must be aligned to your wider business goals.
DistributionWe’ll also use insight from our audit and analysis to determine where your target audience is and which channels you can use to reach them.
Defining your objectives will help identify which channels will be the best to distribute your social media activity in order to help you achieve them.
Key MessagesWe’ll outline key messages for each channel to ensure your brand is correctly portrayed.
Your social media channels are an extension of your brand – so your messages need to be aligned to everything else you do.
Strategies & TacticsWe'll identify relevant key influencers - such as bloggers and forum moderators - and will outline methods and best practice on how to approach.
Developing solid relationships with key influencers is one of the most important activities to guarantee long-term success.
Activity PlanThe first step will be developing your current presence on the channels you’re already active on, the next launching yourself on any other relevant networks.
Creating a schedule of regular activity will help you make the most of your social activity.
Content PlanWe’ll make recommendations for what you should be posting, when, and on which channels to making sure you’re engaging your audience.
Successful social media activity focuses on the ‘social’ part – taking an active role in the day-to-day communication that fuels your communities.
Resource PlanWe'll provide advice on what resource you will need to achieve your objectives.
Now you know what you need to do on your social channels, but who is going to do it and how much time will it take?
Read our Case Studies
Still need convincing? Read more about the bespoke strategy we developed for leading pan-European online travel agency, Ebookers.
GO TO CASE STUDY